Corona Light perpetually lives in the shadow of the much more popular Corona Extra, so it was only fitting that we bring it out into the light to celebrate the sunniest day of the year. Corona Light happy hours were coordinated in cities across the country and our ads were strategically served to our target audience of young urban professionals; inviting them to knock off a little early on the Summer solstice and celebrate with us.
The content was purposely shot and edited for social hence the vertical and square formats and heavy use of titles and split screens.
