Corona Light Social

On behalf of Corona Light, we created an entirely bespoke holiday around the summer solstice – the lightest day of the year.

A robust content plan hyped the holiday, encouraging office workers to knock off early and take full advantage of the extra sunshine.

We provided additional tools and content to support the holiday – like a robust Facebook Canvas unit that directed the audience to their nearest patio bar.

When all was said and done, we created 36 million media impressions with 97% positive sentiment for our posts, media attention in AdAge, and brought the world the first-ever holiday just for Corona Light.