Pinnacle Vodka

Finally there’s a vodka for hip soccer moms.

This campaign for Pinnacle Vodka was all about creating content before content was even cool. Every commercial was accompanied by a Pinterest board and social media posts to inspire women to have more fun vodka drinking occasions.

Client: Beam Suntory

There are so many of these things! Each one themed to a particular occasion or holiday. The ads were like campaigns unto themselves with the spot, a recipe, stills for paid social and accompanying Pinterest pins for how to put on the whole big party.

Are you still scrolling through this? I’m telling you – it’s a lot of content.