The campaign consisted of TV, radio, social, and an extensive amount of outdoor advertising.
With our campaign promise being deeply rooted in friendship, it was only logical that our message should be extended to the platforms where friendships are maintained.
Mr. Mike’s Messenger Karaoke is a first-of-its-kind experience on Facebook Messenger that turns your phone into your very own karaoke machine. From anywhere in the world you can sing along with all your friends to “You’ve Got a Friend in Me” in Celebration of Friendship and Beyond at Pixar Fest.
Facebook gave us the ability to be one of the first to leverage their new Augmented Reality (AR) camera platform. It helped us push the boundaries of camera effects incorporating music, AR and video creation by letting users dress up like their favorite Pixar characters and sing along to the song at the same time!
