Choose Beautiful

Choose how you want to be seen.

It was a thrill to be a part of this recent iteration of the Dove Campaign for Real Beauty. We traveled around the world inviting people to choose for themselves between feeling beautiful or just average.

The solution. We needed a way to remind people to order Midori more often. To do that, we invited them to “Say Moshi Moshi to Midori.”

Client: Dove
Awards: Cannes Silver Lion, Cannes Bronze Lion, Grand Clio
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The resulting short-form film garnered loads of positive attention online – and from the judges at Cannes.