Toy Story Land

We unveiled something huge on Hollywood's big night.

To announce the opening of the all-new Toy Story Land at Walt Disney World, we took over Twitter for the entirety of the Academy Awards. We invited viewers on a virtual scavenger hunt to follow the iconic Pixar ball as it rolled across the country.

Client: Walt Disney World
Awards: Silver Shorty Award, Gold Addy Award, Silver Addy Award, Webby's Shortlist